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Aug 6

2nd Johnson ad the right strategy?

Category: Tim Johnson

By Denise Ross

If you’ve had your television on this week, you’ve seen the second ad from the re-election campaign of Sen. Tim Johnson, D-SD.

As I noted last week and another of my blogosphere colleagues noted this week, these ads seem to be raising questions with voters. Given that Johnson’s speech, as he recovers from a brain injury, remains thick, would it be better to pair these ads with debates or town hall meetings?

Steve Jarding and Co. have access to all the polling and focus group data, and I’ve no doubt they have a well thought-out plan. But you know what they say about the best laid plans.

Absent the continuing recovery, this would be a text-book campaign schedule - roll out the warm, fuzzy ads in August. Given the senator’s continuing recovery, these ads are getting attention from voters, just not the kind of attention they’re designed to - at least in some cases.

On the other hand, absent a powerhouse opponent it does appear the Johnson campaign can write its own rules.

Anyone else hearing from rank-and-file voters about this? Please share.

Anyone want to start a pool about the number and dates of debates the Johnson campaign will agree to?

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